A Beginner’s Guide to Net Promoter ScoreSM

This beginner’s guide explores how the Net Promoter Score methodology helps successful companies deliver customer experiences so positive that people want to come back for more — and tell others about the great interaction they had with your business.

Understand why NPS® is a leading indicator of growth and how you can use it to proactively identify and solve problems along the customer journey on an ongoing basis. Discover best practices for getting the most out of NPS at every stage of the feedback process — from planning your campaign to acting on the results.

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Understand what Net Promoter Score is and why it matters

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Discover different types of NPS surveys and when to use them

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Learn how to optimize your surveys for better response rates

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Explore best practices for analyzing quantitative and qualitative data

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Find out how to share and act on NPS results with your team

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Learn how to build better products, deliver a great customer experience, create a happier workplace, drive company growth, and more.

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Getting Started With Customer Feedback

This introductory, hands-on guide walks you through everything you need to know to implement a successful customer feedback process for your organization, including the benefits of gathering feedback, as well as planning, gathering, organizing, and putting your feedback into action.

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5-Star Surveys:
A How-to Guide

This guide is packed with insights into how you can leverage 5-star surveys to drive results for your organization. Learn how to optimize your surveys for meaningful feedback and extract actionable insights into reports so you can improve your customer experience at every touchpoint.

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Net Promoter® and NPS® are registered trademarks — and Net Promoter Score is a service mark — of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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